Second Harvest Hero Day Kicks Off Workplace Fundraising Campaign

Campaign sees Heroes take over GTA raise awareness to the issue of hunger and food waste

TORONTO,ON, January 19, 2016– Second Harvest, Canada’s largest food rescue charity, will take over the city on Hero Day, February 4, 2016, to bring awareness to the issue of hunger and food waste in the city and launch the start of its annual workplace fundraiser.

Hundreds of Second Harvest Heroes decked out in bright green masks and capes will spread out across Toronto on February 4 to accept donations to support food rescue from generous commuters in TTC stations, PATH locations and local businesses.

“Canadians waste over $31 billion of food yearly, while children, adults and seniors go hungry,” said Debra Lawson, Executive Director, Second Harvest. “On Hero Day, the Toronto community will come together to make a difference in the lives of the 265,000 Torontonians experiencing hunger.”

This year, almost 150 organizations across the GTA will take part, running fundraisers in their workplaces and schools to raise awareness and donations for those in need. “This is almost a 50 per cent increase from last year and is a testament to the compassionate and generous nature of our community,” continued Lawson. “We hope everyone will join us on February 4 and support the Hero Campaign to fight hunger together!”  

Funds raised during the Hero campaign will enable Second Harvest to rescue healthy fresh surplus food that would otherwise go to waste, and deliver it to over 220 social service agencies across the GTA, feeding hungry children, adults and seniors.  

For more details about Hero activities and to make a donation please visit http://www.secondharvesthero.ca/.

Some of the Second Harvest activities taking place in February:

·         TTC Takeover – Second Harvest Heroes will be in select TTC stations from February 4, 2016 from             6:45 a.m. – 9:15 a.m. and 4:00 p.m. – 6:30 p.m. accepting donations for food rescue.

·         Caplansky’s – Caplansky’s will donate $1 for every Fresser sandwich sold during the month of                   February.

·         Salad King –From February 1–7, Salad King will round up all bills and on Hero Day, they will donate             all food sales to Second Harvest.

·         Buster’s Sea Cove –Buster’s Sea Cove will donate $2 to Second Harvest for every Fried Haddock             on a Bun sold on Hero Day.

·         Signs Restaurant and Bar –Between February 16-20, Signs Restaurant and Bar will donate $1 from            each burger and chicken panini sandwich sold. Signs will also match the final amount.

·         Chocolate by Wickerhead –On February 4, Chocolate by Wickerhead will sell hot chocolate for $1               and all proceeds will be donated to Second Harvest.

·         Windup –Between January 14-Feburary 4, Windup will donate $1 to Second Harvest from every                   brunch dish sold. Windup will also match any additional customer donations.

·         Fab Concepts –On St. Patrick’s Day, Thursday, March 17, when you purchase a Superhero t-shirt,             you can bypass the line at 7 of the GTA’s top Irish pubs. T-shirt proceeds will be donated to Second             Harvest.

·         Twist by Roger Mooking – Next time you fly, visit Chopped Canada judge Roger Mooking’s                       restaurant, Twist by Roger Mooking in Terminal 1 atToronto Pearson International Airport. $1 will be             donated from the sales of mussels for the month of February.

About Second Harvest

Established in 1985, Second Harvest is the largest food rescue charity in Canada. Second Harvest rescues excess, fresh food that would otherwise go to waste, and delivers that food to more than 220 social service agencies in Toronto, feeding people experiencing hunger. Since 1985 Second Harvest has rescued and delivered over 100 million pounds of good food, thus preventing 50 million pounds of greenhouse gases from entering the atmosphere. Second Harvest’s vision: No Waste. No Hunger.

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For Interview availability, photo opportunities and information, please contact Cori MacPhee, Interim Director of Communications, Second Harvest, corim@secondharvest.ca, 416.408.2594 X226.