Spring Chicken is a food-raising campaign where Longo’s customers are asked to donate $2 to Second Harvest in order to provide chickens to Torontonians in need. This year's campaign is taking place from March 24 to April 6, 2017.
There are several ways customers can donate to Spring Chicken:
- Customers can purchase a Maple Leaf Prime whole chicken - on special - in a single pack or a double pack, and Longo’s will donate $2 to Second Harvest for every pack sold.
- Customers can donate $2 at the cash register.
- Customers can purchase Maple Leaf Prime whole chicken single pack via Grocery Gateway, Longo's online delivery service, and Longo's will donate $2 for every pack sold.
For many social service agencies Second Harvest delivers to, fresh protein is one of the hardest foods to secure. Spring Chicken was developed to address this need, and help provide healthy, balanced diets to people experiencing hunger across Toronto. All funds raised go towards purchasing chicken, at cost, from Longo's or its vendors.
In 2016, 5,000 Maple Leaf whole chickens were delivered to community agencies across the Toronto and Halton region thanks to a $10,000 donation from Longo’s, and funds raised by generous Longo’s customers.