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Tools and Tips

Here are some more great tools and tips to create a great campaign.

Have fun. Raise money. Help your community.

We’ve got lots of ways to make your Hero campaign a rewarding, engaging and successful experience for your workplace, school, or community group.

Corporate matching

Many companies have a donation matching initiative for employees who fundraise. Ask your employer if there’s a matching program at your workplace. Since every dollar raised provides two meals for those in need, every matched dollar can allow your campaign to feed twice as many people. For more information, contact us.


Campaign materials

We've got you covered! Through Second Harvest, you can order a free kit of campaign materials to boost awareness of your campaign to make it even more successful. Here’s what it includes:

  • Posters 
  • Stickers 
  • Hero masks and capes 
  • Second Harvest brochures

To get your kit, order online.

Order now

Social media

Spread the word through both your personal and company social media channels. You'll reach a wider audience and raise awareness about the important work you're doing to help Canada's most vulnerable people. We have a package you can download for lots of tips and ideas you can use and share.


Impact stories

Click to download our resource package that includes impact stories from some of the non-profit organizations we support across Canada. Feel free to share these stories to help boost donations to your campaign and awareness about Second Harvest's mission of "No Waste. No Hunger."


Fundraising email

Reach out to your network by email. It’s the easiest and most effective way to fundraise! We’ve built an email template that you can download then easily edit and send to your contacts to request a donation.


Online fundraising page

All Second Harvest Hero campaigns can be set up with a team page to be used for online donations.  While online fundraising isn’t mandatory for Second Harvest Hero campaigns, it’s a great resource to help boost fundraising, especially for virtual campaigns while staff or students continue to work and learn remotely.

Contact us at or click below to register your page in as little as 5 minutes!


We're here to help

To learn more about these and other great campaign promotion ideas, contact us at